You, maybe.” (As payment here is by card only, they could have added “cash, no.”) All around the shop are catchy phrases like “I love you so matcha,” “Can’t we just all get oolong!” and a neon sign declaring the slogan: “Tea, yes. It’s easy to spot, with its tiled, cotton candy-colored exterior, which matches the interior space, also completely splashed with the pink hue. With locations in some of Los Angeles’ trendiest neighborhoods-Silver Lake, Brentwood, two in Melrose, and a soon to open Studio City shop, all supplied exclusively with Stumptown Coffee-Alfred has become a quintessential LA coffee chain and continues to expand.Īlfred’s growth now includes the new Alfred Tea Room, also in Melrose, just about a block away from their first spot. Coffee aficionados may have heard the expression “But first, coffee,” and seen it hashtagged alongside perfectly composed and Instagrammable coffee shots-well, this is Alfred Coffee’s claim to fame (it’s even trademarked). ![]() For each new cafe, we draw design inspiration from the surrounding neighborhood, while signature elements like our World-Famous Iced Vanilla Latte and trademarked tagline “But First, Coffee.” remain steadfast throughout.Sometimes a cafe’s personality is so strong that its name, logo, or even its slogan can affect a neighborhood’s character. At Alfred, we go beyond classic coffee drinks, offering specialty beverages like Chagaccino, boba, and matcha, plus inventive, limited-edition specials like our Lavender Latte, Maple Bourbon Cold Brew and Coconut Date Shake. From the start, Alfred became a cult-favorite brand, building a passionate following through an emphasis on bar-raising drinks, eye-catching designs and top-notch customer service. With its ability to harness the power of people and plants, and balance purpose and profit, The Vita Coco Company has created a modern beverage platform built for current and future generations.Īlfred Coffee was founded by entrepreneur Josh Zad on iconic Melrose Place in early 2013. Pioneers in the functional beverage category, The Vita Coco Company’s brands include the leading coconut water, Vita Coco clean energy drink, Runa sustainable enhanced water, Ever & Ever and protein-infused water, PWR LIFT. was co-founded in 2004 by Michael Kirban and Ira Liran. ![]() Consumers will also be able to purchase Vita Coco Original Coconut Water and Vita Coco Pressed Coconut Water at Alfred locations during this time. The Coconut Date Shake Latte, a blend of the new Vita Coco Barista MLK, pure coconut cream and rich organic date syrup topped with a double-shot of espresso, will be available at all Alfred locations (excluding the LAX Airport location) in Los Angeles, San Francisco and Austin from January 30 through March 12, 2023. It tastes amazing, foams perfectly, and has the blessing of our baristas, and we can’t wait for our customers to try it in their go-to Alfred drinks.”Īlfred Coffee and Vita Coco are also offering an exclusive, limited-time drink special to celebrate the partnership. ![]() “We pride ourselves on listening to our customers and for years they have asked for coconut milk across our cafes, but it wasn’t until Vita Coco’s game-changing new Barista MLK that we felt confident enough in officially adding coconut milk to our menu. “At Alfred, we are always searching for ways to level-up our beverage offerings,” shared Josh Zad, Founder & CEO of Alfred. “We love that we can give consumers more ways to enjoy Vita Coco, and nobody gets the ritual of coffee or tea more than the team at Alfred.”Īs part of the partnership, all Alfred Coffee locations will offer Vita Coco Barista MLK on their menu for customers to add to their coffee and tea beverage orders. ![]() It’s also creamier than other plant-based milk offerings, which makes it really satisfying in a cup of coffee,” said Mike Kirban, Executive Chairman and Co-Founder, The Vita Coco Company. “We keep hearing that our consumers are looking for clean ingredients, great tasting and responsibly-sourced non-dairy milk options – and Barista MLK perfectly meets that need.
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